Chief Digital Officer coming to town

New York City’s Chief Digital Officer Rachel Haot, @rachelhaot, will hold the opening speech at The Next Web Conference today in New York. And yesterday, she was busy launching the new website for New York City.

The new role as a Chief Digital Officer is becoming increasingly common in organizations alongside the CIO’s traditional role when it comes down to executing a digital strategy. The challenge of this new role is to drive change from traditional analog business processes to more digital where mobile applications, social media and virtual solutions are central to communication and business development.

From a European perspective I do wonder if this is not a role that more cities would benefit from setting up. Why not Umeå, the European Capital of Cultural 2014?