Smartphones will soon be able to predict a consumer’s next move, their next purchase or interpret actions based on what it knows, according to a press release by Gartner. This insight will be a result of the growing knowledge systems that can filter out information from data stored in the growing personal clouds on internet.
Gartner is examining the future of smart devices at Gartner Symposium/ITxpo 2013, which is taking place in Barcelona through 14 November.
“Smartphones are becoming smarter, and will be smarter than you by 2017,” said Carolina Milanesi, research vice president at Gartner. “If there is heavy traffic, it will wake you up early for a meeting with your boss, or simply send an apology if it is a meeting with your colleague. The smartphone will gather contextual information from its calendar, its sensors, the user’s location and personal data.”
The new smart phones are making a call for the new role of analysts. That was also an issue at the conference SIME in Stockholm this week in several talks concerning how the digital media market is transforming.
It is also a growing role in the financial sector. Among companies developing systems for trading, clearing houses and financial markets all this is a well known trend. Jonas Engman, CEO of Cinnober North, says in an interview I did with him last week that Gordon Gekko-style is replaced by mathematicians and analysts.
Back to Garner and the smartphone predictions. What smartphones can do through apps has improved and broadened thanks to the personal cloud.
“We assume that apps will acquire knowledge over time and get better with improved predictions of what users need and want, with data collection and response happening in real-time,” said Ms Milanesi in the press release from Gartner.
The first services that will be performed ”automatically” will generally help with menial tasks — and significantly time consuming or time wasting tasks — such as time-bound events (calendaring) such as booking a car for its yearly service, creating a weekly to-do list, sending birthday greetings, or responding to mundane email messages. Gradually, as confidence in the outsourcing of more menial tasks to the smartphone increases, consumers are expected to become accustomed to allowing a greater array of apps and services to take control of other aspects of their lives – this will be the era of cognizant computing.